Esports News

  • TJ Sports Reveals Wild Rift China Esports Plans at the 2021 Tencent Esports Global SummitTJ Sports Reveals Wild Rift China Esports Plans at the 2021 Tencent Esports Global Summit
    On June 16, Bobby Jin, the Co-CEO of TJ Sports and assistant general manager of Tencent Games K6 Cooperation, unveiled the current esports plan for League of Legends Wild Rift in mainland China at the Tencent Esports Global Summit. There are three key developments that Jin unveiled during his presentation… Read more »
  • Team Vitality Launches Fan Token Through Partnership With Socios.comTeam Vitality Launches Fan Token Through Partnership With Socios.com
    Paris-based esports organization Team Vitality announced Friday that it will soon launch its own fan token on fan engagement and rewards app Socios.com. The fan token was developed in partnership with Chiliz, a blockchain provider that services esports, traditional sports, and other entertainment industries. Financial terms of this new endeavor… Read more »
  • UK-Based Agency Borders Blurred LaunchesUK-Based Agency Borders Blurred Launches
    Borders Blurred, a UK-based agency that aims to remove the borders between the music industry and gaming, has officially launched. The agency is the creation of seasoned music journalist John Robb, video gaming and esports consultant John Armstrong,  Decibel Studio co-founder David Elkabas, and former founder of Modern English Digital,… Read more »
  • Exclusive: Tony Petitti Stepping Down as President of Sports and Entertainment for Activision BlizzardExclusive: Tony Petitti Stepping Down as President of Sports and Entertainment for Activision Blizzard
    The Esports Observer has learned that Tony Petitti, who became president of sports and entertainment for Activision Blizzard on August 17, 2020, is stepping down. Brandon Snow, the Chief Commercial Officer, Activision Blizzard Brand, Media & Esports Partnerships is said to be taking the place of Petitti. Prior to Activision… Read more »
  • Casas Bahia Sponsors FluxoCasas Bahia Sponsors Fluxo
    Brazilian retail giant Casas Bahia announced Thursday it is sponsoring Free Fire organization Fluxo. The deal was closed a few weeks after Fluxo co-founder Bruno “Nobru” Goes was announced as the Creative Head of Gaming of the company. Casas Bahia continues its expansion into esports after its main competitor, Magalu,… Read more »
  • Fnatic Renews Partnership With AndaSeatFnatic Renews Partnership With AndaSeat
    Esports organization Fnatic has extended its partnership for another year with gaming chair brand AndaSeat. The company will continue to serve as Fnatic’s official gaming chair partner and continue to offer the official Fnatic-branded gaming chair. Fnatic and AndaSeat began their partnership in May of 2020. Earlier this month, AndaSeat… Read more »
  • SK Gaming Formally Rolls Out Pizza Party Partnership with Gustavo GustoSK Gaming Formally Rolls Out Pizza Party Partnership with Gustavo Gusto
    SK Gaming has announced a collaborative deal with pizza brand Gustavo Gusto. The esports organization will host several Pizza Parties in German cities to raise awareness for Gustavo Gusto. SK already hosted its first Pizza Party earlier this month in Cologne and produced a video for covering the event. The… Read more »
  • Esports Superstar and Organization Owner: Meet the New and Improved NobruEsports Superstar and Organization Owner: Meet the New and Improved Nobru
    Para ler este artigo em português, clique aqui. This is a follow-up to an interview published on Sept. 17, 2020, “The Neymar of Free Fire and the Biggest Streamer in the World: Meet Nobru.”   The first time The Esports Observer interviewed Bruno “Nobru” Goes in 2020, it was around noon… Read more »
  • Superstar dos Esports e Proprietário de Organização: Conheça o Novo NobruSuperstar dos Esports e Proprietário de Organização: Conheça o Novo Nobru
    To read this article in English, click here. Esta é a continuação de uma entrevista publicada em 17 de setembro de 2020. Leia “The Neymar of Free Fire and the Biggest Streamer in the World: Meet Nobru” neste link.  Em 2020, na primeira vez em que o The Esports Observer… Read more »
  • Ubisoft Partners With Aim Lab As Rainbow Six Player Development PlatformUbisoft Partners With Aim Lab As Rainbow Six Player Development Platform
    Ubisoft has announced a multi-year partnership with shooter game training platform Aim Lab. Aim Lab will become the official player development platform of Rainbow Six Siege esports. The company will be a global partner for the R6 pro circuit, being featured on broadcasts in the first year. In year two,… Read more »
  • FaZe Clan Partners With Seth Rogen for Alzheimer’s Charity StreamFaZe Clan Partners With Seth Rogen for Alzheimer’s Charity Stream
    Esports and gaming lifestyle organization FaZe Clan announced Wednesday that it will team up with Actor and Comedian Seth Rogen & Lauren Miller Rogen’s charity HFC for a live stream event. Rogen will stream alongside FaZe Clan members to raise awareness and funds for Alzheimer’s care, support, and brain health… Read more »
  • CSL Esports Secures First High School Partnership in Washington AreaCSL Esports Secures First High School Partnership in Washington Area
    Collegiate esports tournament services company CSL Esports has signed a partnership agreement with the Washington Interscholastic Activities Association (WIAA). The partnership will profive esports infrastructure to the WIAA’s 400 high schools and 400 middle schools, providing a competition platform, broadcast production resources, and additional tools to incorporate esports into educational… Read more »
  • PRG and Far Right on the Forefront of the Virtual Entertainment RevolutionPRG and Far Right on the Forefront of the Virtual Entertainment Revolution
    What people often miss when watching their favorite movie, concert, esports tournament, or theatrical event is what it takes behind the scenes to make it all possible. What the audience sees is a finished product that in some cases has taken months to produce and countless hours in technology development.… Read more »
  • Luminosity Gaming Lands Multiyear Deal With KeemojiLuminosity Gaming Lands Multiyear Deal With Keemoji
    Esports organization Luminosity Gaming has signed a multi-year partnership deal with fan engagement company Keemoji. As part of the partnership, the companies have collaborated to create an interactive experience keyboard app for mobile devices. In addition to serving as a smart keyboard, the app provides updates on Luminosity Gaming activities… Read more »
  • Gen.G Announces Multiple Promotions to C-Level PositionsGen.G Announces Multiple Promotions to C-Level Positions
    Global esports organization Gen.G has announced the promotions of multiple senior executives to C-level positions within the company. Clarissa Avendano will assume the role of Chief Financial Officer while Martin Kim and Gina Chung Lee take on the Chief Revenue Officer and Chief Marketing Officer positions respectively. Avendano is a… Read more »
  • PUBG Developer Krafton Files Potential $5B IPO PUBG Developer Krafton Files Potential $5B IPO 
    South Korean game developer and publisher Krafton filed for an initial public offering (IPO) on the Korea Exchange. In a regulatory filing, the parent company of PlayerUnkown’s Battlegrounds (PUBG) developer PUBG Corp said that it’s expecting to offer 10.06M shares of its common stock (20% of the company’s total common stock issued post-IPO) at an anticipated price range of ₩458,000 KRW ($409… Read more »
  • Gaming and Esports Talent Come Together in Promoting STEM CareersGaming and Esports Talent Come Together in Promoting STEM Careers
    Banneky.com, an education tech platform focused on middle and high school students, has announced a new educational initiative with its “FIND YOUR SEAT: In Tech, Esports & Entertainment” program. The program is a six-hour online event looking to inspire students into pursuing STEM (science, technology, engineering, and mathematics) careers in… Read more »
  • ESPL Signs Bollywood Star Tiger Shroff as its Official Brand AmbassadorESPL Signs Bollywood Star Tiger Shroff as its Official Brand Ambassador
    Bollywood actor and singer Tiger Shroff has been named the brand ambassador for India’s first franchise-based esports league, Esports Premier League. Financial terms of this new deal were not disclosed. One of the highest-paid actors in India, Shroff has starred in such hit Hindi films as the Baaghi film series,… Read more »
  • Riot Games and TJ Sports Reveal the Five Cities Selected for the Worlds 2021 City TourRiot Games and TJ Sports Reveal the Five Cities Selected for the Worlds 2021 City Tour
    Chinese League of Legends operator TJ Sports and Riot Games unveiled on Wednesday that five Chinese cities will host the 2021 League of Legends World Championships (Worlds 2021). The five cities that will part of the 2021 City Tour include Shanghai, Qingdao, Wuhan, Chengdu, and Shenzhen.  It should be noted… Read more »
  • Streetwear Veteran Erik Marino Joins TSM FTX As VP of ApparelStreetwear Veteran Erik Marino Joins TSM FTX As VP of Apparel
    Recently renamed esports organization TSM FTX has announced the appointment of Erik Marino as its new vice president of apparel. Marino will oversee the creative development of all organization apparel going forward.  With 20 years of experience in the streetwear space, Marino most recently worked with gaming organization FaZe Clan… Read more »
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